March 28, 2026
Portfolio
Web Development WordPress/Shopify
I have gained extensive experience in developing and customizing websites on platforms like WordPress and Shopify. My focus is not just on creating beautiful designs but on building functional sites that work perfectly on both mobile and desktop. I go beyond standard templates by using custom CSS and coding to ensure every website matches the specific needs of a brand. In every project, I prioritize speed and user experience to ensure a smooth journey for visitors. Additionally, I align all technical aspects with digital marketing goals to help the website grow effectively.
Personal Brand and Portfolio Website
Developed a fully responsive WordPress website. Focused on UI/UX optimization, custom branding, and performance.
Website URL: www.alizakhalil.store
Shopify Store Development
I transformed the IQ Tallow Shopify store from a basic layout into a professional, high-end skincare brand to make the site look more trustworthy and premium for customers. My work involved writing custom Liquid and CSS code to build custom blocks and footer that isn’t available in standard templates. I also managed the mobile optimization to ensure the entire store looks perfect and is easy to use on mobile phones. Additionally, I aligned the website’s design with the brand’s scientific and natural skincare identity while cleaning up the UI/UX by removing unnecessary clutter and fixing spacing issues to create a smooth shopping experience.
Website URL: www.iqtallow.com
Before
After
Strategic Digital Marketing & Performance Tracking
I specialize in building a complete digital presence that connects brand identity with data-driven results. My approach covers everything from initial market research and competitor analysis to executing complex paid campaigns across Meta and Google. I don’t just run ads; I ensure every dollar spent is tracked by setting up professional monitoring systems like Google Tag Manager and GA4. This allows me to see exactly how users interact with a business and optimize campaigns for the highest possible return on investment.
Full-Funnel Meta Ads Strategy (Skincare Niche)
Developed a complete digital marketing ecosystem for a skincare brand, focusing on building brand authority and generating high-quality leads. This project demonstrates the integration of creative strategy with technical tracking.
URL: Full Case Study
1. Market Research & Strategy
Target Audience: Women aged 18-35 interested in organic skincare and acne solutions.
Competitor Analysis: Evaluated top skincare brands to identify gaps in their ad creatives and pricing models.
- SWOT Analysis: Focused on leveraging unique organic ingredients as a primary strength to counter market competition.
2. Meta Ads Architecture Designed a 6-stage campaign structure to move users from first look to final purchase:
Awareness: Broad reach campaigns to introduce the brand story.
Traffic & Engagement: Driving potential customers to the website and social pages.
Lead Generation: Collecting user data for personalized consultations.
Sales & Retargeting: Using Meta Pixel data to show ads to users who viewed products but didn’t buy.
3. Technical Setup & Tracking
Meta Pixel & GTM: Successfully integrated Meta Pixel via Google Tag Manager for precise conversion tracking.
Event Setup: Configured custom events for “Add to Cart” and “Lead Form Submissions.”
Google Analytics (GA4): Connected GA4 to monitor user behavior and traffic sources.
4. Content & Design
- Creatives: Designed high-converting ads.
- Copywriting: Crafted compelling ad copy with clear CTAs like “Shop Now”
Technical Marketing & Tracking Setup
This project involved building the technical backbone of a digital brand, ensuring that every user interaction is tracked and the website is visible to search engines. I integrated advanced tracking tools and optimized on-page SEO to drive organic growth.
1. Search Engine Optimization (SEO)
Landing Page Optimization: Created a high-converting, SEO-friendly landing page with proper heading structures and meta tags.
SEO-Optimized Content: Published an industry-specific blog post featuring optimized titles, internal linking, and keyword-rich meta descriptions.
Google Search Console: Verified the website and submitted sitemaps to ensure fast indexing and error monitoring.
2. Social Media & Digital Presence
Cross-Platform Integration: Setup and connected professional Facebook and Instagram business pages.
Business Setup: Configured bios, contact details, and website links across all social profiles for a consistent brand voice.
3. Advanced Performance Tracking
Google Tag Manager (GTM): Configured GTM to manage all marketing tags in one place, reducing code clutter on the site.
Google Analytics 4 (GA4): Set up GA4 for advanced user behavior reporting and traffic analysis.
Conversion Tracking: Integrated Meta Pixel and verified domains to ensure accurate attribution for paid ad campaigns.
4. Google Ads Setup
Search & Display Ads: Developed targeted Google Search ads and visually engaging Display ads to capture high-intent traffic.
Campaign Alignment: Synchronized Google Ads messaging with Facebook campaigns for a unified multi-channel strategy.
URL: Full Case Study